Campaign Plan Road Map
Setting up a road map to drive a campaign of delivering work-life benefits to employees across your organization follows a five step process:
1. First, we meet with your business leaders to discuss the details of the exact benefits you’d like to provide. We schedule a Work-Life Executive Briefing to go over what you need, describe the menu of options we can provide, and settle on what works best for you. For example, you may decide to offer the Self-Paced Plan with supporting Live Work-Life Telecons for most of your employees, Group Work-Life Classes for your managers, and One-to-One Coaching for your key executives. Each group may also be offered Booster Podcasts after the training as follow-up reinforcement.
We would also discuss how you would like to make your employees aware of the new work-life benefits. We suggest using our Work-Life Info Sessions at appropriate points during your calendar year, such as during your general benefits selection period or at annual team meetings.
2. Next, we would work with you to identify the “champions” within your company who will be responsible for driving work-life across your organization. The number of champions will depend upon the size of your company, how you are organized (by product line, brand, etc.) and your geographic dispersion. We don’t have to overdo this, but since your goal is to go beyond simply offering work-life benefits to interested individuals and maximize the impact across your company, you will need to identify individuals who will have the responsibility to help you run your company-wide campaign.
3. The third step is to run some Pilot Studies with accompanying Work-Life Surveys to test the program from step 1 and modify it as needed. Running one or more pilots presents no overall extra cost (ultimately, you are still delivering the same benefits across your company) but it gives you (and us) the advantage of being able to modify your plan or even opt out should the results not meet your (or our) expectations. This is important to us at Dr. WorkLife; we don’t want to take on any business if we cannot deliver good results.
4. Our next step would be to provide you with a written Remedy Plan that would spell out the details of the work-life benefits, how they are provided, and the schedule of any Work-Life Info Sessions that would be needed.
5. Finally, we would execute the plan. We will provide you content you can place on your internal company website describing the benefits you are offering and links to where employees can sign up for each benefit and the champions for each business unit. This execution step would include any scheduled Fitness Reports that the champions can use to track the progress of the campaign as it rolls out.
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